How to Sell Your Home in BC: FSBO, Flat-Fee MLS & Full-Service Compared

Thinking about selling your home yourself on Vancouver Island? This guide gives you an honest breakdown of For Sale By Owner (FSBO), flat-fee MLS and full-service REALTOR® options — from a REALTOR® licensed at the Victoria Real Estate Board.

BC & Vancouver Island focused

FSBO & REALTOR® friendly

Created by a working REALTOR®

20-minute, no-pressure chat about your property and which path makes the most sense.

Your Realistic Options as a BC Homeowner

As a homeowner in British Columbia you actually have several ways to sell your home. Some keep you in full control, others let you hand everything off to a professional. All of them can work — the key is understanding the trade-offs in time, risk and results.

Full-Service REALTOR®

A traditional listing: pricing strategy, MLS® exposure, marketing, showings, offer negotiation, paperwork, and support all handled by a licensed REALTOR®. You pay a success-based commission on completion, and your agent is responsible for guiding you from prep to possession.

Flat-Fee / Discount Brokerage

A brokerage lists your home on MLS® for a reduced commission or a flat fee. You still get professional support, but with a different fee structure and sometimes a lighter service package. You might handle some tasks yourself while the brokerage handles the listing and paperwork.

For Sale By Owner (FSBO)

You take the lead: pricing, marketing, showings, offers and paperwork. You might use a private-sale website, classifieds or a flat-fee MLS service, but you remain the main decision-maker and negotiator. You can save on commission, but you're trading money for time, effort and additional risk.

My role: I help you understand all three, honestly — even if you don't list with me — so you can choose the path that fits your comfort level, property and goals.

Side-by-Side: FSBO vs Flat-Fee vs Full-Service

Here's a simplified comparison. Exact costs and services vary by brokerage and situation, but this gives you a realistic starting point for BC and Vancouver Island.

Aspect	Full-Service REALTOR®	Flat-Fee / Discount	FSBO
Upfront cost	$0 – Paid on completion only	Small flat fee and/or reduced commission	Marketing costs (photos, signs, ads) paid by you
MLS® / Realtor.ca exposure	Yes – handled by the listing brokerage	Yes – often included in the flat-fee package	Only if you use a flat-fee or mere-posting service
Who handles pricing strategy?	REALTOR® does the CMA, advises you, and adjusts based on feedback	Some guidance; depth varies by brokerage and package	You do — you research market data and set the price yourself
Who negotiates offers?	REALTOR® negotiates on your behalf, explains terms and risks	Varies — some assist, some expect you to negotiate	You do — directly with buyers and/or their agents
Paperwork & disclosures	Prepared and explained by the REALTOR® and brokerage	Basic forms usually provided; support level varies	You are responsible for understanding contracts and legal obligations
Time commitment	Lower — you handle decisions, your agent handles the process	Moderate — you may still manage some tasks yourself	High — showings, follow-ups, negotiations and admin are all on you
Who this usually fits	Sellers who value maximum support and top-market outcome	Sellers comfortable with some DIY but want professional structure	Confident DIY sellers with time, negotiation skills, and higher risk tolerance

Which Option Is Right for You?

The "right" way to sell isn't the same for every homeowner. The decision usually comes down to five questions:

How comfortable are you with pricing and market data?

Do you enjoy negotiating large sums with buyers and agents?

How much time do you realistically have for showings and follow-up?

What is your comfort level with contracts, conditions and legal risk?

Would a small change in sale price or terms matter more than saving some commission?

My job is to walk you through these questions, using your actual property and numbers, so you see which path truly fits — not just in theory, but in your real life.

Book a Free Selling Options Call

I'll review your property, your goals and your comfort level with DIY — and give you a straight answer about whether FSBO, a hybrid/discount model, or full-service makes the most sense.

20-minute phone or video call

No obligation or pressure

Vancouver Island market expertise

How We Can Work Together (Even If You Try FSBO First)

We map out your options

On our first call we look at your property, market value range, timing, and comfort level — and decide whether FSBO, a hybrid route, or full-service seems smartest to try first.

We set expectations and a Plan B

If you want to try some DIY, we talk about realistic price targets, timelines, key pitfalls, and what a switch to full-service would look like if you change your mind later.

We execute the path you choose

If you hire me full-service, I take the lead on pricing, marketing and negotiations. If you go more DIY, I remain a local resource you can reach out to if things change.

Common Questions from BC Homeowners

Can I sell my home without a REALTOR® in BC?

Yes. You can sell privately (FSBO), use a flat-fee MLS® service, or list with a full-service or discount brokerage. The important part is understanding the legal paperwork and your obligations — especially around disclosure, contracts and closing.

Do I have to pay a buyer's agent if I'm FSBO?

You don't have to, but most FSBO sellers still offer some form of commission to cooperating buyer's agents because it can affect how much agent attention and traffic the property receives. We can talk through what makes sense in your price range and area.

Is FSBO worth it in a market like Victoria and Vancouver Island?

Sometimes. In certain price ranges, or for highly unique properties, buyers may already be working with agents, and the marketing, positioning and negotiation can have a big impact on your net result. In other situations, a motivated DIY seller can do well. We'll look at your numbers and decide based on facts, not just theory.

What does a full-service listing with you actually include?

I combine pricing strategy, professional marketing, coordinated showings, offer negotiation, contract management and guidance all the way to closing. On Vancouver Island that also means tailoring the approach to your specific sub-market — Victoria, Westshore, Saanich Peninsula, Cowichan and beyond all behave differently.

This page is general information only and is not legal advice. For advice on your specific situation, please consult appropriate legal and financial professionals.

Your Realistic Options as a BC Homeowner

Full-Service REALTOR®

Flat-Fee / Discount Brokerage

For Sale By Owner (FSBO)

My role: I help you understand all three, honestly — even if you don't list with me — so you can choose the path that fits your comfort level, property and goals.

Side-by-Side: FSBO vs Flat-Fee vs Full-Service

Here's a simplified comparison. Exact costs and services vary by brokerage and situation, but this gives you a realistic starting point for BC and Vancouver Island.

Aspect	Full-Service REALTOR®	Flat-Fee / Discount	FSBO
Upfront cost	$0 – Paid on completion only	Small flat fee and/or reduced commission	Marketing costs (photos, signs, ads) paid by you
MLS® / Realtor.ca exposure	Yes – handled by the listing brokerage	Yes – often included in the flat-fee package	Only if you use a flat-fee or mere-posting service
Who handles pricing strategy?	REALTOR® does the CMA, advises you, and adjusts based on feedback	Some guidance; depth varies by brokerage and package	You do — you research market data and set the price yourself
Who negotiates offers?	REALTOR® negotiates on your behalf, explains terms and risks	Varies — some assist, some expect you to negotiate	You do — directly with buyers and/or their agents
Paperwork & disclosures	Prepared and explained by the REALTOR® and brokerage	Basic forms usually provided; support level varies	You are responsible for understanding contracts and legal obligations
Time commitment	Lower — you handle decisions, your agent handles the process	Moderate — you may still manage some tasks yourself	High — showings, follow-ups, negotiations and admin are all on you
Who this usually fits	Sellers who value maximum support and top-market outcome	Sellers comfortable with some DIY but want professional structure	Confident DIY sellers with time, negotiation skills, and higher risk tolerance

Which Option Is Right for You?

The "right" way to sell isn't the same for every homeowner. The decision usually comes down to five questions:

How comfortable are you with pricing and market data?

Do you enjoy negotiating large sums with buyers and agents?

How much time do you realistically have for showings and follow-up?

What is your comfort level with contracts, conditions and legal risk?

Would a small change in sale price or terms matter more than saving some commission?

My job is to walk you through these questions, using your actual property and numbers, so you see which path truly fits — not just in theory, but in your real life.

How We Can Work Together (Even If You Try FSBO First)

We map out your options

On our first call we look at your property, market value range, timing, and comfort level — and decide whether FSBO, a hybrid route, or full-service seems smartest to try first.

We set expectations and a Plan B

If you want to try some DIY, we talk about realistic price targets, timelines, key pitfalls, and what a switch to full-service would look like if you change your mind later.

We execute the path you choose

If you hire me full-service, I take the lead on pricing, marketing and negotiations. If you go more DIY, I remain a local resource you can reach out to if things change.

How to Sell Your Home in BC: FSBO, Flat-Fee MLS & Full-Service Compared

Your Realistic Options as a BC Homeowner

FSBO vs Flat-Fee vs Full-Service Comparison

Book a Free Selling Options Call

Your Realistic Options as a BC Homeowner

Full-Service REALTOR®

Flat-Fee / Discount Brokerage

For Sale By Owner (FSBO)

Side-by-Side: FSBO vs Flat-Fee vs Full-Service

Which Option Is Right for You?

Book a Free Selling Options Call

How We Can Work Together (Even If You Try FSBO First)

We map out your options

We set expectations and a Plan B

We execute the path you choose

Further Reading

For Sale By Owner in Victoria, BC: Pros, Cons & When It Actually Makes Sense

How to Get on MLS® Without a Traditional REALTOR® in BC (And When You Shouldn't)

Common Questions from BC Homeowners

Can I sell my home without a REALTOR® in BC?

Do I have to pay a buyer's agent if I'm FSBO?

Is FSBO worth it in a market like Victoria and Vancouver Island?

What does a full-service listing with you actually include?

Featured Listings

Explore Vancouver Island

How to Sell Your Home in BC: FSBO, Flat-Fee MLS & Full-Service Compared

Your Realistic Options as a BC Homeowner

FSBO vs Flat-Fee vs Full-Service Comparison

Book a Free Selling Options Call

Your Realistic Options as a BC Homeowner

Full-Service REALTOR®

Flat-Fee / Discount Brokerage

For Sale By Owner (FSBO)

Side-by-Side: FSBO vs Flat-Fee vs Full-Service

Which Option Is Right for You?

Book a Free Selling Options Call

How We Can Work Together (Even If You Try FSBO First)

We map out your options

We set expectations and a Plan B

We execute the path you choose

Further Reading

For Sale By Owner in Victoria, BC: Pros, Cons & When It Actually Makes Sense

How to Get on MLS® Without a Traditional REALTOR® in BC (And When You Shouldn't)

Common Questions from BC Homeowners

Can I sell my home without a REALTOR® in BC?

Do I have to pay a buyer's agent if I'm FSBO?

Is FSBO worth it in a market like Victoria and Vancouver Island?

What does a full-service listing with you actually include?

Featured Listings

Explore Vancouver Island